A New Easy Way To Support Women Owned Businesses

Choosing items made by women when you shop is now going to be easier.

This is the third post in my series about helping the U.S. economy. The first two in the Series were about How to Buy Products Made in America and Why buy American Made Products. Make sure you read them and help build our United Sates Economy back up.

Women Owned Businesses


A big thanks to Walmart and the Women’s Business Enterprise National Council (WBENC) for creating a logo that will be added to merchandise that is made by Women Owned business.

I would probably be considered biased on this subject because I owned my own construction company for years before the Economy plummeted. I remember like it was yesterday being one of very few females in a strictly male business. It was hard to get my foot in the door and we were also held at higher standards because a ‘chick’ was running the company. It can sometimes be a very unfair world.

Walmart and Sam’s Club will be sporting the new logo right away, with other retailers signing on as your reading this post.

According to WBENC your purchase of Women Owned products helps the Companies grow which then creates more employment opportunities for us. You are not just supporting the individual business, you are supporting our economy. Women Owned businesses contribute more than $1.3 trillion dollars to the U.S. economy and employ nearly 7.9 million people. Those are big numbers considering it’s hard for women to get the same treatment as a man in the business world.

Women are responsible for more than 80% of consumer decisions globally. Walmart’s states that in a recent study, 90% of their U.S. women customers would go out of their way to buy merchandise made by women. So we are not alone in this ladies (and gents too). We need to make sure we watch for the new logo and make purchases accordingly.

I know you are wondering about qualifications, it’s under control.

In an article from WBENC they stated that, “to qualify to use the logo, a business must be WBENC and/or WEConnect International certified, which means 51% owned, operated and controlled by a woman or group of women.” This is awesome news, I researched these Companies and they don’t just give anyone credentials. It is a huge process and not easy. So next time you see the logo be self-assured that you are definitely supporting Women Owned Businesses.

Are you as excited as me about this??

I have found a list of a few brands and companies you can look for the next time you shop that are already using the logo (I’m now excited to go buy a new bra from one of them). I know this list is not very long, but maybe soon I will be able to do an update when I find new companies showing off the logo.

Here is the list I promised you of Women Owned Businesses already sporting the new logo:

Asplund Coffee – Patricia E. Asplund

Asplund Coffee

My Brother’s Salsa – Helen Lampkin

My Brothers Salsa

Nu-Set Lock

Nu-Set Lock

Fusion Jerky – KaiYen Mai

Fusion Jerky

PBnJ baby – Stacie Blaney

PBnJ Baby

Ziegenfelder Company – Lisa Allen

Ziegenfelder Company

VAN Oriental Food, Inc. – Theresa Motter

VAN Oriental Food, Inc

Smart & Sexy – Ariela Balk

Smart & Sexy

Positively Perfect Dolls

Positively Perfect Dolls

Jelmar LLC. – Alison Gutterman

Jelmar LLC

To wrap this up I will leave you with this, next time you’re at the store make sure you keep your eyes peeled for the new logo and any of these companies I have listed. It’s as easy as putting it in your cart and making the purchase. You will feel warm and fuzzy all over knowing that you’ve done something good for our economy and your fellow female American woman. It helps that you also know you are buying a product that is high quality and unique.

If you enjoyed this post make sure you check out my other post in this Series How to Buy Products Made in America and Why buy American Made Products.

What do you think? Will you look for and buy products with the new logo and feel all warm and gushy inside?